Friday, November 9, 2012

Sarkodie brings #youknowwhattimeitis to a concert on 10.11.12



Given that I have met many African musicians in my lifetime, it's interesting that I have never really met Sarkodie before. The first time I did hear about him, I was listening to Dr. Duncan's Kasahare level on Adom FM. This radio show featured rap battles with serious punchlines thrown. Sarkodie wasn't the only one making a name in the underground rap scene. Yaa Pono, Kofi Korea and Burbon Fly also featured. And then Sarkodie struck commercial gold with Babe featuring Mugeez. The rest has been achievement after achievement. On 10.11.12, which is tomorrow, Sarkodie and his fans will be celebrating how far we have come together in  a #Youknowwhattimeitis concert at Pentagon on the Legon campus in Accra. I'll be there!

Sarkodie released freestyle after mixtape after freestyle in 2009. His Politics track, circa the elections of 2008, was an underground hit. His debut album, dubbed Makye, seemed to say his "success" was a long time coming. We heard news of Akon signing him as if to say he had transcended and entered new levels as an artist. Sarkodie then became maybe the first artiste in recent to defend the Artiste of the Year awards at the Ghana Music Awards. He has the most dedicated fans in Ghana. I told a friend about the upcoming concert this week and he said, "I don't care much for Ghanaian artistes but Sarkodie is one person, I will always check out". You may have also heard that he won the Best International Act (Africa) at the BET Awards this year as well.

And then when you look around the Ghanaian music scene and realize that it's been taking over by Azonto, you might want to know Sarkodie was the major reason for its initial popularity. He dropped "You go kill me" and rapped saying "even if she is an Azonto girl, I like her". BAM! Azonto dance craze followed with viral videos on YouTube. The girls were really into the dance too. I am of the opinion, the ladies are better azonto dancers than guys. "To all my honeys on the block", azonto to that :-)
#youknowwhattimeitis

10.11.12. Beautiful set of numbers. It's tomorrow. A certain time. Youknowwhattimeitis? Sarkodie's concert. This concert is free and open to the public. On the http://youknowwhattimeitisghana.com/ website, you have to "earn a ticket". Earning sounds like a task but it really isn't.   If you are in Accra, you could win a ticket to the 10.11.12 concert. Stay tuned to the http://youknowwhattimeitisghana.com/ for info on the concert and participating in it. 

There's also #youknowwhattimeitis campaign ongoing, celebrating achievements and proposing future achievements. Because the time now is about "our time". It's our time, Ghana.

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