I was in Ghana for the first three months of 2008 and one thing I realised, was the emergence of relatively good relevision adverts/commercials. Ghana was crazy about the African Cup of Nations it was hosting and various companies had tuned their marketing campaigns in line with the football fiesta.
One company whose commercials I really enjoyed was that of the mobile service provider called Tigo. The headline sponsor for the tournament was MTN, which was widely publicizing itself around every visible corner. Tigo and other companies like One Touch, Ricemaster, Coca Cola, had done their own ambush marketing.
Tigo's campaign was called 'Be a true fan'. According to them, no matter what sport anyone played, their first love was football (soccer). You can see it in these commercials.
"It's football time! Tigo, express yourself!
Pool - http://www.youtube.com/watch?v=XI-KVz9O-QU
Tennis - http://www.youtube.com/watch?v=XUXNFEhc04Q
Golf - http://www.youtube.com/watch?v=a1HDWZQrgv4
Karate, Tae kwon do, Judo - http://www.youtube.com/watch?v=Dide_hIvELA
Boxing - http://www.youtube.com/watch?v=6ifGjALKJWU
Here is another commercial where the beautiful game is highlighted.
Just before I left Ghana, Tigo had started another campaign - Be real, be inspired, among others. Will post the videos once I get them.
I was impressed by the storylines, sound and video quality of the commercials. I hope the Ghanaian movie industry will take note.