Leadership lessons from Coke #shapeafrica

Earlier, I attended a leadership panel run by Coca-Cola in conjunction with the Global Shapers Community in Cape Town. Today is also the 127th birthday of Coke! I have had maybe 3 coke cans to celebrate this. I also re-posted a blog post I wrote about Coke a number of years ago.

The panel featured 3 panelists from Coca-Cola, one of which was William Egbe. There were a lot of great learnings and insights shared. I was live-tweeting some of them. And now we have a blog post :-)








Coke is probably the most popular brand in the world. This week, I have grown to learn more about how it has built a brand that remains relevant and keeps on making it marketable, fresh and wanted. It's become a part of people's lives and livelihoods. It's not just about sales and pleasing shareholders, it's sharing value with stakeholders - suppliers, vendors, distributors and sellers. Down to the seller who sells Coke in an ice chest, moves on to kiosk, a shop and then a supermarket.

Open happiness :-)
Post a Comment

Popular posts from this blog

My favorite 10 African gospel songs

Some Ghanaian built apps that people in Ghana use

Learnt how to say "Happy birthday" in 13 African languages